University College Dublin School of Medicine

website audit, competitive analysis, and brand strategy

UCD School of Medicine is Ireland's #1 top-ranked medical school, but you wouldn't have guessed that from their old website. Before investing in a complete overhaul, they engaged Ellis + Eyre to conduct a site audit and deliver a clear set of priorities and action items for near- and long-term solutions.

Our final report and virtual presentation to the school leadership included findings from a month of research, stakeholder interviews, and competitive analysis. Our recommendations included information architecture, homepage design, and updates to their academic, research, and student life sections. The website now features more storytelling content and highlights the brand differentiators we singled out.