Mt. Holyoke College

content strategy, content writing, UX design, and content migration guidance

Mount Holyoke College is one of the oldest, most prominent liberal arts colleges for women in the U.S. Their three academic centers develop global leaders and needed a web presence on par with their heavyweight status. 

As part of the mStoner strategy team, Erin provided each center with a new information architecture, a homepage content strategy, and page-by-page instructions on how to improve their existing content. More importantly, she helped each center tell its story and think through who they were, what they wanted to say (and to whom), and how best to say it.

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The landing page for the Miller Worley Center for the Environment at Mt. Holyoke College, which was redesigned based on our recommendations to bring content in line with web strategy, with stronger brand messaging, a cleaner information architecture.
The landing page for the Miller Worley Center for the Environment at Mt. Holyoke College, which was redesigned based on our recommendations to bring content in line with web strategy, with stronger brand messaging, a cleaner information architecture.
The landing page for the Miller Worley Center for the Environment at Mt. Holyoke College, which was redesigned based on our recommendations to bring content in line with web strategy, with stronger brand messaging, a cleaner information architecture.
The landing page for the Miller Worley Center for the Environment at Mt. Holyoke College, which was redesigned based on our recommendations to bring content in line with web strategy, with stronger brand messaging, a cleaner information architecture.
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