Columbia University
For Columbia College at Columbia University, we created the digital communications strategy for the College’s largest-ever, $750M financial aid campaign. And when the College shifted commencement online during the pandemic, we helped them pivot seamlessly with an omnichannel celebration.
Services
Tagline and narrative creation.
Content strategy, UX, and copywriting.
Integrated marketing strategy: web, email, print, social, merchandise, and video.
Video scripts, press releases, Dean announcements, and fundraising aids.
Profiles of scholarship recipients and donors.
Giving trends and financial data analysis.
Integrated comms strategy for Class Day, Commencement, and Welcome Week.
“It was an absolute pleasure to work with someone who loves this kind of work as much as we do. Ellis + Eyre dove in immediately and demonstrated a level of commitment to our community that surpassed my expectations.”
— Bernice Tsai, Chief Communications and Marketing Officer, Columbia College, Columbia University