Services
Drive enrollment and rankings with our digital marketing, content writing, and brand-building services — exclusively for higher ed.
Brand Strategy
Are you happy with your talking points and elevator pitch? Do you know what makes your school stand out? Do staff and faculty agree? Nail down your differentiators and unify your school with a brand messaging kit everyone can use — across any channel.
Degree Marketing Kits
Launching a new degree program? Promoting an existing one? We’ll give you a customized marketing kit to help you generate more applications. Get key messages for each phase of the enrollment journey as well as ready-to-use copy and more.
Copywriting
You can’t afford to settle for good-enough content in this tight market. Our expert writers can deliver any type of writing you need: academic and admissions webpages, campaign narratives, email streams, research center sites — all embedded with SEO content.
Content Strategy
Don’t lose another prospect to bad UX design. Your content strategy must make users request info, start an application, make a gift — take action. We’ll give you a detailed set of custom instructions to update your webpages, create new pages, add links, clean up your menus, and more.
SEO Strategy
Frustrated by your search engine rankings? Find out exactly what to change on your site and where to focus your energy so you can start showing up at the top of searches. We’ll give you a clear set of steps and custom reports to improve your keyword positions and domain authority.
Website Review
Before you invest in a website redesign, let us help you set priorities, timelines, and budgets. Learn what you should outsource and what low-hanging fruit you can find in-house. We’ll review your entire site and competitors’ sites, then give you a roadmap for the best way forward.
The Enrollment Kit®
Take the guesswork out of marketing your academic program. Transform your student recruitment with a package of plug-and-play content, fully customized for your program, college, and students.
What We Love to Do
Handle your hot mess of a website.
Create turnkey kits to launch your new academic program.
Help you put butts in seats. Online, hybrid, and on-campus seats.
Talk to the deans and cabinet about ROI for marcom projects.
Track down faculty for input.
Relieve beleaguered marcom directors.
Make people click links and open emails.
Translate stuff for web developers and designers.
Find out what your peers are saying and then say it better.
Price our services at a fraction of what larger agencies charge.
“It was an absolute pleasure to work with someone who loves this kind of work and who commits to it as much as we do.”
— Bernice Tsai, Chief Communications & Marketing Officer, Columbia College at Columbia University
