Cornell Tech
branding, content strategy, content writing, and marketing kits
Cornell Tech is the newest campus of Cornell University — a $2 billion tech hub on Roosevelt Island that opened in 2017. Cornell Tech is educating the next generation of tech leaders and advancing deep technology research and innovation to build a better world.
Working closely with the Director of External Relations on a retainer basis, we helped Cornell Tech tell its story, unify under a shared lexicon, and attract right-fit students. Our long-term collaboration has included creating marketing strategies for each of its seven graduate programs, revamping the entire campus messaging for the Dean and Vice Provost, generating talking points and boilerplates, and creating content strategies and new content for most sections of the Cornell Tech website.
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