Vermont State University
Ellis + Eyre led the daunting project of merging three college websites to create a new university website. This transformative project required sophisticated content strategy, content writing, and project management services. Working alongside the in-house marketing team, we delivered a clean UX for the launch of this major institution.
Services
Developed an enrollment marketing strategy for the new university website.
Conducted a content review of 6,000+ pages.
Designed new information architecture for a 600-page site.
Led the editing or writing of 67% of the new site’s content.
Created content operations plan for stakeholders, writers, and designers.
Led approval process with faculty, staff, and senior leadership, including Town Hall presentations.
Developed content strategy for all pages and site sections.
Wrote the internal communications for updating the university community.
Presented updates to the university president and cabinet.
Led on-site QA for launch week.
Guided the creation of 6,800 redirects.
Created web style guide and governance plan.
A Historic Milestone
This massive merger of three independent colleges dramatically transformed the higher ed landscape of Vermont and New England. Ellis + Eyre, based in Vermont, was proud to support students, faculty, and communities in making history with the creation of Vermont State University.