Columbia Engineering
Our four-year partnership with The Fu Foundation School of Engineering and Applied Science at Columbia University began with a brand strategy and culminated in a 700-page, fully redesigned website.
Services
Brand guide creation
Reputation audit
Competitive analysis
Audience-specific messaging
Internal comms strategy
Brand rollout trainings
Web strategy
Content strategy and IA
Content creation and migration
Website transition project management
Launch support
Governance strategy
BY THE NUMBERS
126%
Increase in Engagement
250 Pages
Newly Created
62%
Improvement on SEO KPIs
8,500
Pages Removed
A Privilege & An Honor
Deep partnerships like this one are the reason we do this work. Over multiple years, we formed true friendships, watched younger colleagues grow into experts, and witnessed the institution coalesce to embody a strengthened self-concept. It is an honor to serve an institution in this way and play a role in its transformation.
New Site
Former Site