Harvard School of Public Health

fundraising campaign materials

Our work with the Harvard School of Public Health helped this campaign surpass its fundraising goal twofold and also doubled the School's alumni donor participation rate. By punching through the target (gifts) to what donors really want (impact), we emphasized the public service mission of the School and presented a compelling case for support. Our role included concept development, interviewing, strategic audience segmentation, copywriting, input on art direction, and editing.