The Enrollment Kit®
Every word you need to recruit more students.
Take the guesswork out of marketing your academic program. Attract more applicants with elevated, custom content for every channel.
Reach your ideal student.
The Enrollment Kit® was designed to make higher education marketing easy for anyone.
If you lack the time or expertise to promote your academic program, let us give you the best-in-class marketing copy you need to capture interest.
Transform your recruiting effort with a package of plug-and-play content, fully customized for your program and prospective students. No new software, systems, contracts, or redesigns required! We provide content you can deploy using only the tools you already have in-house.
Your kit will include:
Program Landing Page Content
Trifold Brochure Text
12 Lead-Nurturing Emails
12 Social Media Posts
A Competitive Analysis
A Messaging Strategy
An SEO & Keyword Strategy
A Student Survey
Interviews with Faculty or Staff (2)
One-on-One Strategy Meetings (2)
Trusted By
Increase inquiries & applications.
Whether you’re launching a new program or boosting enrollment for an existing one, your Enrollment Kit® will help raise your visibility and generate more inquiries.
put your program on the map
Stand out from the competition and make sure your program gets noticed by right-fit prospects. Your kit includes SEO content, must-have keywords, and an organic social media campaign to help you attract leads.
turn prospects into Applicants
Motivate students to apply and enroll after they’ve expressed interest. Your kit provides no-brainer solutions like a fully-written email drip campaign and the right messaging to get admitted students to enroll.
FAQs
-
We designed The Enrollment Kit® for anyone tasked with growing enrollment for a program. You might be faculty, a chair, department staff, a marketing manager, an admissions director — even a VP or dean.
No marketing expertise is required!
-
Your ROI can quadruple the minute you enroll just one more student in your program. When you consider the average annual tuition in the U.S. is $38,000, your net return on this investment will be more than $32,000.
When you also factor in savings on staff time and trial-and-error marketing, your ROI climbs even higher.
-
No. The Enrollment Kit® provides text-only content you can publish via your existing website, CRM, and email system (including Slate!). It does not include graphic design, visual layout, or production.
We’ll give you a polished set of Google docs with your fully written content and customized messaging, which you can cut and paste into any platform: Element451, Slate, Canva, etc.
We designed the kit this way so you can distribute your messaging immediately — with the systems you already have.
-
Yes/both/either! We create kits for all types of academic programs: associate's, bachelor’s, master’s, doctoral, certificate, executive, online, in-person, and hybrid.
And no discipline is too technical or advanced for us. We have created enrollment materials for subjects ranging from nanotechnology to international finance and economics.
In fact, what we enjoy most is learning about different fields of study and institutions. Every Enrollment Kit® is dramatically different and we don’t presume to know anything about your prospective students until you tell us!
-
Yes. You will receive polished text that you can cut and paste into any platform you currently use. These work beautifully with Wordpress, Drupal, Element451, Slate, Modern Campus, or any other CMS.
And, if you’re partnering with an agency, you can pass your Enrollment Kit® content on to them for integration into your campaigns too.
-
You can receive your full kit within 60 days after our first one-on-one meeting. This timeframe assumes timely scheduling of interviews and delivery of feedback from your team.
-
We can provide a discount if you purchase three or more kits. Please mention this in your inquiry form or email us with your needs at info@ellisandeyre.com and we’ll get right back to you with special pricing!
-
So glad you asked! Complete this simple interest form and we will schedule a free, 15-minute call with you to answer your questions and determine whether we’re a good fit.
Our Guarantee
The Enrollment Kit® offers best-in-class marketing tools at a flat rate.
Plus, we guarantee results. If you don’t see an increase in inquiries within 90 days of deploying your Enrollment Kit assets, you’ll receive a full refund.