Harvard Humanitarian Initiative

brand identity and full website content management

As a new research center at Harvard University, the Harvard Humanitarian Initiative (HHI) needed to quickly establish an authoritative presence and build awareness of its expertise. As Director of External Affairs, Erin created a brand strategy and website that conveyed solemnity and efficacy, while engaging a global audience of relief agencies, grantmakers, researchers, and students. 

The resulting materials and website served diverse, highly-educated users and pushed HHI into the global arena — all while conforming to Harvard's strict brand standards. HHI has since won support from The Open Society Institute, Omidyar Network, Google, USAID, and the United Nations. 

A line of children silhouetted against an early morning blue sky and sunrise. Text: "Children leave a shelter to walk back to their villages as the sun rises. They are some of about 20,000 night commuters who sleep in Gulu town to avoid being abducte
The 'about' page for the Harvard Humanitarian website, which explains the program and mission statement and features a photo of a white researcher conducting a survey with a group of Black men, women, and children.
A website page called "burden of war" which explains the research Harvard has conducted to identify and raise awareness about the myriad impacts of war on human beings. Image: a building that has been affected by war.
A section from the Harvard Humanitarian Initiative website showing a female researcher climbing across a wooden bridge to reach a community in need of health services.
A page from the website titled "Humanitarian Studies" which says "To understand the real priorities in conflict and disaster, Harvard Humanitarian Initiative aims to quantify the problems and evaluate the quality and impact of aid". Image: a female r
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