This program is perfect for communications, marketing, and admissions staff — as well as academic department staff.

The Enrollment Engine effectively recruits prospective students for all types of programs: undergraduate, master’s, doctoral, certificate, online, in-person, hybrid, accelerated, etc.

It has created growth for public universities, Ivy League colleges, regional colleges, liberal arts colleges, engineering schools, nursing schools, medical schools, business schools, and universities in Asia, Europe, and the UK — and it will create growth for yours as well.

First, we’ll begin with a one-hour private strategy session. We’ll discuss your enrollment goals and challenges and create a custom roadmap for your marketing kit.

The trainings will walk you through a simple set of steps to gather your assets, create the right marketing messages, tidy up your settings, and pull everything together in a single, integrated, harmonic system that allows you to press play and walk away.

In the weekly Zoom calls, we can workshop your kit-in-progress and troubleshoot if you’re feeling stuck. The calls are open-ended so you can raise any topic or question you want.

As you complete and deploy your kit, you’ll post your progress in the group and get immediate feedback and support from Erin and the other course participants.

The kit can be created within 30 days. Once you deploy it, you can continue to join the Zoom calls for another eight weeks to share your results and receive additional coaching.

You’ll have lifetime access to the course materials and trainings, as well as the LinkedIn group.

• We recommend allotting three hours a week to create your kit.
• You complete the step-by-step video trainings at your own pace.
• Once a week, we do a live Zoom workshop together.
• You’ll join a private LinkedIn group with other program participants.
• You will get rapid feedback and support from Erin and the program participants within the group.
• Within 60 days of deploying your assets, you’ll see an increase in leads — guaranteed or your money back.

No. In fact, either can hurt more than help. All you need to know is your own school and your ideal student.

Yes. 

The academic program you plan to market needs to be accredited or in the final steps of accreditation review. 

Your program must be ready to receive interest from prospective students within 30 days. (This can mean as little as allowing students to subscribe to email updates or complete a request-for-information form.)

Your university or college must also be accredited by the accrediting body in your state, region, or nation.

If you enroll just one more student because of this program, you will achieve more than 10x — and up to 40x — the return on your investment. 

Consider that the 2021 average cost of one year of tuition in the United States is $35,720 per student. Our clients immediately make their costs back when they recruit one additional student. If that student persists and graduates — which they will, because The Pipeline Procedure specializes in attracting your right-fit students — your ROI multiplies with each additional year of tuition.

The Pipeline Procedure works at any stage of the admissions cycle. Whether you’re just starting to recruit applicants or sending out admissions offers or maximizing yield, you will improve your metrics across all stages — and translate those improvements into acceptances and revenue.

We’ve built academic program marketing kits for dozens of colleges and universities with tremendous success.

As mentioned above, The Pipeline Procedure has created growth for public universities, Ivy League colleges, regional colleges, liberal arts colleges, engineering schools, tech schools, nursing schools, medical schools, business schools, and universities in Asia, Europe, and the UK — and it will create growth for yours as well.

There is. If you don’t see increased leads for your program within 60 days of full program completion, you will receive a full refund.

Yes. Two people per institution are included in the cost of the program.

You bet. 

I’m going to give you a private, one-on-one strategy call after you register. We’ll talk about your unique challenges and I’ll give you specific recommendations that go beyond what we cover in the program. 

I’m also going to give you The 52-Week Email Playbook. This magical little tool provides you with a full year of recruitment email ideas and proven subject lines. Our usual done-for-you email creation service runs up to $20,000 and this will save you weeks and weeks of trying to craft a lead-nurturing email campaign yourself.